The challenge encourages black creators to reimagine the cover of Vogue.

The #VogueChallenge has been doing the rounds on social media for some time. The Black Lives Matter movement has amplified it recently, with many local and international influencers taking part in it. The challenge encourages black creators, photographers and models to reimagine the Vogue magazine cover. It comes after the editor of Vogue, Anna Wintour, released an email to the company, stating that Vogue has not given enough space for black voices and perspectives. Now, the black community is creating Vogue covers as part of the challenge to showcase creativity and to place their narratives on the global fashion stage.