Coca-cola made the announcement yesterday.

Tab has been officially discontinued in the South Africa market, Coca-Cola has said in a statement. TaB broke new ground in 1963 when it was introduced as the Coca-Cola Company’s first-ever “diet” soft drink. Especially those with diabetes tend to make this their drink of choice. Coke has said that they are changing up their product line-up and that the dawn of Tab in SA will be phased out over the next two years.