SA’s Minnie Dlamini-Jones announced as global ambassador for IPanema later this month.

October 13, 2021

Their new SS21 collection will be released later this month.

Local media personality, Minnie Dlamini-Jones has been announced as the new global ambassador for Ipanema’s upcoming SS21 campaign, “Summer Belongs to Ipanema” which is launching later this month.

The collection is largely inspired by Brazillian themes and styles, making it the first of its kind for the popular shoewear brand.

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“The new collection consists of a variety of styles that includes bright colours and attractive styles that are both exotic and bold,” said Ipanema brand manager, Janet Scott.
Dlamini-Jones said how grateful she was to be working with a brand that makes 100% recyclable vegan products.
“To be the face of a brand that encompasses the summer beach girl that I truly am feels like home,” she went on to say.

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According to her, sustainability and social responsibility have always been two very important matters for her and she is grateful to be working with Ipanema who shares these values.
When asked about why they chose Dlamini-Jones for this campaign, Scott said: “It’s been a while since Ipanema SA partnered with an ambassador, so we wanted to launch our latest summer campaign with someone who not only represents the ethos of the brand, but someone who actually lives the brand.”
He added that Dlamini-Jones was an “obvious choice” for them. She is a young powerhouse who grew up in KwaZulu-Natal and she embodies the spirit of Ipanema’s brand.
Previously, Ipanema worked with Bonang Matheba as their ambassador.