She made the announcement on Instagram, saying that she has bought her mother a LV bag every year since the age of 16.
Naomi Osaka has recently announced on her Instagram account that she is the latest Louis Vuitton House Ambassador. This comes after the postponement of the 2021 Tokyo Olympics where Osaka was set to play. She is ranked No. 1 by the Women’s Tennis Association, and is the first Asian player to hold the top ranking in singles.
Osaka has already completed her first photoshoot for the brand. She was shot by Louis Vuitton’s photographer and Women’s Fashion Director, Nicolas Ghesquière. The material from this shoot will form part of the luxury brand’s spring-summer 2021 campaign.
Judging from her announcement post, it seems that the tennis player has a personal connection with Louis Vuitton.
“Wow this is actually crazy,” she wrote. “Honored to be @louisvuitton newest House Ambassador. Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”
Osaka also said that apart from tennis, her biggest passion in life is fashion. According to her, Louis Vuitton is one of the most established brands in the fashion industry and she is honoured to represent them this year.
In a statement she released on the partnership, she said that she is also very excited to work with legends like Ghesquière, who photographed her during her first shoot for the brand.
“It is such an honor to work with Nicolas— he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me,” the statement read.
Louis Vuitton has expressed their excitement for their partnership with Osaka too, stating that her convictions, hard work and values are among the qualities that they admire most about her.
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