Jameson launches skincare and beard oil products in SA 

March 30, 2021


The products feature some of the ingredients found in their whiskey.

The Irish whiskey brand, Jameson, has dropped their range of skincare and beard oil products in South Africa. The range is called Beatha, which refers to “water of life” in Irish.


The range currently features three products in total: a restorative facial mousse, a hydrating facial oil and a beard oil. The products share some of the same ingredients used in Jameson Whiskey, which includes barley. Jameson has said the skincare range is part of their move to diversify their business. Apparently, the beauty range is made with the same precision and attention to detail as the famous whiskey they manufacture.