The products feature some of the ingredients found in their whiskey.
The Irish whiskey brand, Jameson, has dropped their range of skincare and beard oil products in South Africa. The range is called Beatha, which refers to “water of life” in Irish.
https://www.jamesonwhiskey.com/en-ZA/competition/beatha
The range currently features three products in total: a restorative facial mousse, a hydrating facial oil and a beard oil. The products share some of the same ingredients used in Jameson Whiskey, which includes barley. Jameson has said the skincare range is part of their move to diversify their business. Apparently, the beauty range is made with the same precision and attention to detail as the famous whiskey they manufacture.
The skincare range you never knew you needed, Beatha, is brought to you by Jameson and is formulated with our quality whiskey, top skincare ingredients and barley, which is excellent for skin. #JamesonBeatha pic.twitter.com/rs6stATd7O
— Jameson South Africa (@JamesonSA) March 26, 2021
