Facebook is reportedly changing its name to focus on its “metaverse”

October 21, 2021

This comes shortly after recent controversy that has plagued the tech giant.

Facebook is reportedly planning to change its name as part of a rebranding effort, according to The Verge.

The name change is meant to shift the focus onto Facebook’s main business mission, which is to build a unified “metaverse” of platforms. It is understood that the new name could be launched as soon as next week.

It should be borne in mind that the actual social media platform won’t be getting a rebrand or a new name. Instead, the parent company in its entirety will receive the new name. This means the company that owns Facebook, Instagram, Messenger, WhatsApp and so on will be part of the change.

Mark Zuckerberg, the CEO of Facebook, will discuss the name change at Facebook’s annual Connect conference, which is taking place on 28 October. Although the announcement of the new name could come before then.

On Monday, Facebook said it plans to hire more than 10 000 new workers across Europe to help build the so-called metaverse it is aiming to achieve. This theoretical virtual world has been at the forefront of the tech industry for the past few months.

The proposed name change also comes at a time when the company is subject to scrutiny after a whistleblower came forward with news of malpractice at Facebook. Some argue that the rebrand is an effort to move the conversation away from the negative press Facebook is currently receiving.

It is understood that not even top-level managers at Facebook know what the proposed new name is and it is a heavily guarded secret. However, insiders are pretty sure the word “Horizon” will feature somewhere in the name.