Diesel launches new platform called “Hyperoom”

July 1, 2020

It is a virtual showroom where buyers can browse the brand’s latest items.

The fashion brand, Diesel, has launched a brand-new platform called “Hyperoom”. It’s an online showroom that allows buyers and clients to browse all of the label’s latest pieces digitally. Diesel wanted to create a platform where “immersive and emotional engagements” can be experienced. Diesel aimed to keep as much of the buying’s physical element as possible; the virtual space is crafted after the brand’s showroom in Milan. Features of the platform includes a virtual walk-through, where clients can view different showrooms as if they were physically walking in the space.