Cow hugging is a new trend to help curb stress

October 19, 2020

The cow’s heat and slow heart rate apparently help people to stay calm.

Cow hugging or “koe knuffelen” has become the latest wellness craze to help reduce stress and increase positivity. According to reports, this is due to the increased body temperature of cows and their slower heart rate. The trend start in the Netherlands and now, resorts in the USA and parts of the UK are also offering cow hugging as part of their offerings.