Apple to allow app developers to offer free or discounted subscription fees

September 3, 2020


They can offer this in the form of coupon codes to users.

Apple will soon let developers offer discounted or free subscriptions via new offer codes, the company has announced. The whole idea is that developers can use this to win back lapsed customers or gain new users. Apple says the feature is coming “later this year,” and will be available to customers using iOS 14 or iPadOS 14.