Apple Music launches a new collection “Africa to the World”

March 5, 2021

It features exclusive content from the continent’s biggest artists.

Apple Music has launched a new collection called “Africa to the World”. The idea behind this initiative is to promote local, African music and stars on a global platform. Apple Music has said that African music has an influence on almost every genre of music in the world and thus deserves to be celebrated. 

The collection features loads of content, from exclusive interviews with the likes of Black Coffee, Nasty C, AKA and more. These interviews consist of video interviews and radio interviews. The content is focused on the different creative processes the artists follow and the stories behind their songs. 

It also features Apple’s Africa Now radio channels. These playlists boast the best hits by Africa’s talented musicians. Apple also asked selected artists to create their own playlists with Africa music they enjoy listening to. These guest playlists are only available on Apple Music. 

The collection doesn’t just feature audio, though. In a video section, Apple has made original, full-length documentaries available on a range of artists, including Joeboy, DJ Maphorisa, Mr Eazi and Ebro in South Africa.

Most of the collection was created with the help of local creatives. The renowned South African illustrator and street artist Karabo Poppy (of Soweto Towers, Nike and Budweiser fame) is the genius behind the campaign’s striking artwork.

Apple Music users can access the collection here: click here